In this project we created a full brand identity for Attune Architecture.
Branding is often the first interaction consumers get with a company, and this split second perception could be the difference to acquire and keep clients. We wanted to ensure that Attune has a cohesive brand identity that will last for years to come.
What is branding?
The brand is the intangible identity of the company, and branding helps to make this tangible. Branding is used as a tool to inform the consumers perception of a brand. It’s the combination of a variety of different elements that employ intentional design decisions to communicate the identity of the company to the consumers.
One very significant aspect of a brand’s identity is its visual identity, which is what we specialize in. Our goal is to ensure that all of the designed materials for the brand are not only beautiful and functional, but also accurately reinforce the brand’s identity and influence the consumer’s perception. Our training in design and marketing helps us understand how to use the principles of design: type, color, and page layout to evoke an emotional response from users. These things have a tangible impact on consumers and how they interact with your brand and can help improve consumer trust, retention, and reach.
Contact us to learn more or request a quote!